10 TRENDS IN DIGITAL MARKETING IN 2020
The digital marketing world is constantly evolving, and there are new trends to consider every year. If you want to make sure that you’re successful in 2020 within the online world, here you have some of the tips and tricks to help you get started. Working with ad agencies Singapore can be a very good idea, and it all comes down to understanding what’s in demand and what approach works in a situation like this.
Chatbots are taking off
Most of the best digital marketing agencies Singapore will tell you to add a chatbot to your website. They are taking off because they safe time, keep customers happy and you offer better engagement rates.
Relying on private messaging apps
Tools like WeChat, Viber or even Facebook messenger need to be adapted to your marketing, because they offer lots of value. You connect with the customer directly and that’s really important.
Personalization is key
Personalizing your content and making it appealing for customers is exactly what you want to pursue. Creating top of the line content is not always going to be simple, but it will help you stand out.
Voice assistants like Siri or Alexa are increasingly important. People use them to buy products and for a variety of regular searches. Adapting that to your search routine can really make a huge difference.
You need to be very transparent and show the true value and quality you can provide. Bringing in that unique and high-quality perspective while also maintaining transparency is vital for your business.
Most businesses and even marketers are very busy, and they need to find ways to automate tasks. Most digital advertising agencies Singapore and marketing agencies use automation because it saves time and it also makes the business process faster.
More focus on customer retention
Keeping customers happy and making them buy again is less expensive than acquiring new customers. So it makes sense to try and keep current customers happy, and it will bring in front a better result in the long run.
Vlogging is taking off in a variety of interactions and it does get the job done really well. Finding the right approach when it comes to talking with customers and delivering a better result is crucial, and it will make a huge difference.
Optimizing for featured snippets
These are small snippets on Google that will inform users with the answers to a certain question. That being said, you need well-structured, easy to read content that will stand out and make it as a snippet.
You want to connect with your customers in a creative way, so having interactive emails can really make a huge difference. You just need to adapt to that and create unique, beautiful emails that customers can actively interact with. The experience is better, and overall people will be happier with the results.
As digital marketing evolves every year, new trends are appearing. These definitely have a lot of impact on the market, so you need to make sure that you follow them accordingly. With the right approach, you can have incredible results and reach a vast range of customers!