What are TikTok Ads and why should you use them?
TikTok is one of the most popular social media websites you can find right now. It’s the app that took 2020 by storm with a unique approach towards video sharing. As a result, most creative advertising companies encourage companies to work ad agencies companies Singapore and enter this field right away. After a bit of company market research, you will notice that TikTok is indeed the platform to share content on right now.
Why do you need to use TikTok Ads?
Around 60% of the customer base lives in China and the app itself had more than 1.5 billion downloads at the end of 2019. But the reason why you want to work with an advertising firm Singapore and create TikTok Ads is that the app has roughly 800 million monthly users and they spend around 20 minutes per day, sometimes even more than that. 69% of the TikTok audience is between 16-24, so if you’re serving the Gen Z audience anyway, work with the best digital marketing agencies Singapore and it will help your business expand.
The short form video approach makes sense for TikTok because the target audience, Gen Z, tends to have an attention span of 8 seconds. As a result, short form videos are perfect for them. Plus, the app is so popular on mobile because the target audience spends up to 10 hours per day on their phone.73% use their phone for mobile shopping anyway, so using TikTok Ads makes sense since you want to reach them right away. Videos on TikTok and even ads can be anywhere from 15 to 60 seconds, which brings in a lot of creativity.
There are a lot of important companies like Apple, Nike and many others which advertise their brand here. You need to work with an advertise agency Singapore to promote your business here too, since it has a massive influence on your sales.
What types of TikTok Ads are there?
Hashtag challenges are great because they encourage people to do all kinds of things, while also promoting your company. You can create an immersive ad agency video and use it here. There are also branded effects, these are ads that can be in 2D, 3D and 2D pro. The best marketing companies Singapore also recommend In-Feed ads, you can find these in the For You section.
The Top View ads can have 5-60 seconds and they are video ads that will showcase your company’s ad, it can also have shares, comments, follows and likes. Lastly, you have the brand Takeover ads that are basically images or videos without sounds up to 5 seconds that show on the landing page of your brand.
Start using TikTok Ads today
Relying on TikTok Ads to promote your business is a very good idea, and it can bring in front an incredible way to expand and adapt accordingly. We recommend you to use the best creative marketing agencies Singapore right away if you want outstanding, immersive TikTok Ads to help promote your company. TikTok offers tremendous opportunities, all you have to do is to give it a try and you will be impressed with its resilience and great reach!